Author: Laura Dusek - Professional Photographer
In the past few days, I've encountered a recurring misconception about the "Right to Use" images and the distinctions between Copyright and Intellectual Property. As a professional photographer, it's vital to address these misunderstandings and highlight the true value of our work.
Understanding Copyright and Intellectual Property
Firstly, it's essential to recognize that a photographer's livelihood is built upon the images they create. These images are not merely products but reflections of their skill, creativity, and years of experience. By law, the common law copyright belongs to the person who took the image, giving them the exclusive right to use and distribute their work.
The Financial Realities of Running a Photography Studio
Running a photography business is far from inexpensive. Consider these monthly expenses and efforts:
- Studio Costs: $3000+ per month
- Communication: 5-10 hours of online or phone communication
- Emails: 3-8 depending on the project details
- Phone Calls & In-Person Meetings: Numerous
- Scheduling & Shoot Day: Minimum of 2 hours
- Equipment Costs:
- Camera body: $4000
- Lenses, lights, props: $$$
- Insurance fees: $18 monthly
- Licensing fees for stock images: Varies
- Software fees (Adobe & others): $40 monthly or $480 yearly
- Quality review software for client selection: $40 monthly or $480 yearly
- Lab fees: 4%
- Camera maintenance and equipment replacement
- Continued education: $800-$2000 yearly
- Editing: 3-5 days of solid work at $40-$100 per hour
- Credit Card Processing Fees: 3-6% of the total
- Yearly Taxes: $3000 or more
- Computer Costs: $4000
- Storage Costs: Hard drives for backups
- Printing Costs: Paper, ink, printers
These expenses illustrate the significant investment a photographer makes to provide high-quality services and products.
The Misconception of "Basement Pricing"
Many clients see amateur photographers or those with only a cellphone offering low prices and assume that all photographers should charge similarly. However, this overlooks the substantial costs and investments professionals incur to ensure they deliver the best quality. When a client haggles over a price package, they often fail to realize that this package barely covers the business expenses, let alone provides a sustainable profit.
The Value of Professionalism
Think about other professionals—physicians, attorneys, mechanics, hairdressers, florists, lawn maintenance services. Do you negotiate with them or shop around for garage deals? Typically, no. You expect to pay their fees because you trust in their expertise and the quality of their work.
Why Professional Photographers Don't Give Clients Full Rights to a Photograph
In the world of professional photography, the question often arises: why don't photographers grant clients full rights to the photographs?
The answer lies in the fundamental principles of copyright, the nature of the photographer's business, and the value of their creative work. Here are some key reasons:
1. Preserving Intellectual Property
Photographers, like other artists, create intellectual property when they capture an image. By law, the copyright to the photograph belongs to the photographer from the moment the shutter clicks. This copyright grants the photographer exclusive rights to reproduce, distribute, and display the image. These rights are the cornerstone of a photographer’s business, allowing them to control how their work is used and to protect their creative investment.
2. Protecting Revenue Streams
Photographers make a living by licensing the use of their images, not by giving them away. Licensing allows clients to use the images for specific purposes while the photographer retains the right to use the images in other ways, potentially creating additional revenue streams. Granting full rights to a client would eliminate the possibility of future earnings from those images, severely impacting the photographer's ability to sustain their business.
3. Maintaining Creative Control
When photographers retain the rights to their images, they can ensure that their work is used in a way that aligns with their brand and creative vision. Full rights could lead to the images being altered or used in contexts that could damage the photographer's reputation. By controlling the use of their work, photographers can maintain the integrity and quality of their portfolio.
4. Ensuring Proper Attribution
Retaining copyright ensures that photographers receive proper credit for their work. Attribution is not only a matter of professional pride but also a critical marketing tool. When images are used and credited correctly, they serve as a form of advertising, potentially attracting new clients and opportunities.
5. Legal and Ethical Considerations
Professional photographers often have to navigate complex legal and ethical landscapes. Granting full rights can sometimes lead to unforeseen legal complications, especially if the images are used inappropriately or in contexts that could lead to disputes. By retaining control, photographers can better manage these risks.
Conclusion
Professional photographers invest significantly in their craft, from equipment and software to continued education and business expenses. The packages they offer are not just about taking photos but about providing a high-quality, skillful service that reflects years of investment and dedication. It's essential to recognize and respect this when considering the cost of professional photography services.
While it might seem more straightforward for clients to receive full rights to the photographs they commission, doing so would undermine the photographer's business model, creative control, and legal protections. Instead, licensing agreements are designed to balance the needs of the client with the rights of the photographer, ensuring that both parties benefit from the transaction. This approach not only supports the sustainability of the photography industry but also preserves the integrity and value of the creative work.
