How Do You Select Art for Your Professional Space?

Author: Laura Dusek

Selecting art for your professional space is more than just a decorative choice; it’s an opportunity to enhance your environment, reflect your brand, and inspire those who work and visit there. Here’s how to do it thoughtfully and effectively, with expert insights from Photo Art by Laura, your go-to freelance photography service.

1. Reflect Your Brand Identity

Your professional space should communicate who you are. Are you a tech startup that thrives on innovation, or a law firm exuding tradition and trust? The art you choose should echo your brand’s core values and ethos.

Tip from Laura: Select pieces that use your brand’s color palette or that convey the energy and tone you want to project. Abstract art might be perfect for a creative agency, while classic landscapes could suit a financial institution or the like.

2. Consider Your Audience

Who will see this art? Employees, clients, or both? Art can create a welcoming and engaging atmosphere, so think about the message you want to send to your audience.

Tip from Laura: In client-facing areas, choose pieces that evoke calm and professionalism. In employee areas, you might opt for more dynamic or inspiring works to boost creativity and morale.

3. Size and Placement Matters

The size of the artwork should complement the space. A small piece on a large wall can feel lost, while an oversized piece in a tiny office can be overwhelming.

Tip from Laura: Measure your wall space before purchasing. For large open areas, consider a series of smaller pieces grouped together for a cohesive look. We offer a wide range of services to help you choose the perfect piece or series of pieces.

4. Support Local Artists

Choosing local artists not only supports your community but also adds a unique touch to your space. It can also be a great conversation starter and show your commitment to local culture and talent.

Tip from Laura: Visit local galleries, art fairs, or online platforms that feature local artists. This approach often offers more affordable and customizable options. Or just contact us to have us come into your space to assist you in selecting customizable options for your professional space. We offer a Space Audit Service to guide you through this process.

5. Think Long-Term

Trends come and go, but your art investment should be timeless. Choose pieces that you love and that can grow with your company. Art should enhance your space for years to come. Think of art like a classic business suit or black dress—they are timeless.

Tip from Laura: Opt for classic styles or versatile pieces that can fit different decor themes as your space evolves. How many of you can pick out carpet that was installed in the early '70s from a mile away?

6. Balance Aesthetics and Functionality

While aesthetics are crucial, don’t forget the functionality of your space. Art should enhance the environment, not hinder it. For instance, in a conference room, avoid overly distracting pieces that could divert attention during meetings. These pieces should inspire the viewer but stay true to the company's brand.

Tip from Laura: Consider the lighting and furniture in the room to ensure the art integrates well without clashing with other elements.

7. Personal Connection

Choose art that resonates with you personally. Your connection to the piece can translate into a more genuine and engaging atmosphere.

Tip from Laura: Look for art that tells a story or evokes a particular feeling or memory. This personal touch can make your space feel more authentic and inviting. Consider employing our freelance service to have a custom-commissioned piece created. Also, consider that you are in this space for 8-12 hours per day. 

8. Budget Wisely

Art can be a significant investment, but it doesn’t have to break the bank. Set a budget and explore various options, from canvas to acrylics, within your price range. Remember, quality over quantity is key.

Tip from Laura: High-end pieces are an investment but worth it. What is your budget? We are happy to help you with the entire process. This shows you care about your brand and the quality of your product, building your clients' trust. This blend can create a sophisticated look without overspending.

9. Rotate Artworks

To keep your space feeling fresh, consider rotating your artworks periodically. This not only keeps the environment dynamic but also allows you to showcase different pieces over time.

Tip from Laura: Establish a rotating schedule that aligns with seasons, company milestones, or events. This approach keeps the decor interesting and relevant. We can establish a subscription with you to keep your art fresh.

10. Consult with Professionals

If you’re unsure about your choices, don’t hesitate to consult with art professionals. Interior designers, art consultants, and gallery curators can provide expert advice tailored to your needs and preferences.

Tip from Laura: Professional guidance can help you make informed decisions and discover artworks you might not have considered otherwise. We are certified interior decorators and can help you with this.

Conclusion

Selecting art for your professional space is a journey of creativity, reflection, and strategic thinking. By considering your brand, audience, space, and personal tastes, you can create an environment that is not only visually appealing but also inspiring and functional. Take the time to choose thoughtfully, and your professional space will reflect the best of who you are.

For personalized consultations and to explore stunning art pieces tailored to your professional space, reach out to Photo Art by Laura. With Laura's expertise, your space will transform into a masterpiece.

Happy decorating!