How a Life Coach Can Help You Prepare for Your Professional Headshot

 Author: Laura Dusek

When it comes to getting a professional headshot, many people think it's all about having a good photographer, the right outfit, and flattering lighting. While these elements are certainly important, there's another layer of preparation that often goes overlooked—mental and emotional readiness. This is where a Life Coach can make a significant difference.

Building Confidence

A professional headshot is not just a picture; it’s a representation of who you are and what you bring to the table. A Life Coach can work with you to build the confidence necessary to project your best self in front of the camera. They help you identify and break through any self-doubt or insecurities that might be holding you back. With the right mindset, you’ll not only feel more confident, but that confidence will be evident in your photos.

Clarifying Your Personal Brand

Your professional headshot should communicate your personal brand. But how do you know what that brand is? A Life Coach can guide you through the process of defining your brand by helping you understand your values, strengths, and what sets you apart. They assist you in aligning your headshot with the message you want to convey to potential employers, clients, or collaborators.

Reducing Stress and Anxiety

The thought of having your picture taken, especially in a high-stakes situation like a professional headshot, can cause anxiety for many people. A Life Coach can teach you techniques to manage and reduce this stress. Whether it's through mindfulness exercises, breathing techniques, or other stress-management strategies, they can help you approach the photoshoot with a calm and positive mindset.

Enhancing Your Presence

Presence is about more than just how you look—it’s about how you carry yourself. A Life Coach can help you develop a stronger sense of presence, which translates into more impactful body language, facial expressions, and overall demeanor. This is key to ensuring that your headshot not only looks professional but also feels authentic.

 

Setting Intentions

Going into a photoshoot with clear intentions can make a world of difference. A Life Coach can assist you in setting those intentions, ensuring that you’re not just aiming for a good picture, but a representation of your best self. Whether it’s projecting leadership, approachability, or creativity, knowing what you want to convey helps both you and the photographer work towards a common goal.

Personal Growth and Transformation

The process of preparing for a professional headshot can also be a journey of personal growth. Working with a Life Coach allows you to explore areas of your life that may need attention, leading to transformations that go beyond the photoshoot. The insights gained during this process can positively impact other areas of your professional and personal life as well.

Conclusion

Elevate your professional headshot experience by working with a skilled photographer and a Certified Master Life Coach like me. At Laura’s Freelance in Spokane, Washington, I go beyond capturing your outer appearance, focusing on the mental and emotional preparation that ensures your headshot reflects your inner confidence, clarity, and purpose. My coaching seamlessly complements the photography process, creating a stress-free experience with truly impactful results. With sixteen years of photography expertise, along with my credentials as a Certified Master Life Coach and Image Consultant, I deliver a Grand Slam Professional Headshot—giving you the best of both worlds and the support of someone you can trust to guide you through the process like no one else can.

 

The Real Costs and Value of Professional Photography: Clearing Up Misconceptions

Author: Laura Dusek - Professional Photographer

In the past few days, I've encountered a recurring misconception about the "Right to Use" images and the distinctions between Copyright and Intellectual Property. As a professional photographer, it's vital to address these misunderstandings and highlight the true value of our work.

Understanding Copyright and Intellectual Property

Firstly, it's essential to recognize that a photographer's livelihood is built upon the images they create. These images are not merely products but reflections of their skill, creativity, and years of experience. By law, the common law copyright belongs to the person who took the image, giving them the exclusive right to use and distribute their work.

The Financial Realities of Running a Photography Studio

Running a photography business is far from inexpensive. Consider these monthly expenses and efforts:

• Studio Costs: $3000+ per month
• Communication: 5-10 hours of online or phone communication
• Emails: 3-8 depending on the project details
• Phone Calls & In-Person Meetings: Numerous
• Scheduling & Shoot Day: Minimum of 2 hours
• Equipment Costs:
• Camera body: $4000
• Lenses, lights, props: $$$
• Insurance fees: $18 monthly
• Licensing fees for stock images: Varies
• Software fees (Adobe & others): $40 monthly or $480 yearly
• Quality review software for client selection: $40 monthly or $480 yearly
• Lab fees: 4%
• Camera maintenance and equipment replacement
• Continued education: $800-$2000 yearly
• Editing: 3-5 days of solid work at $40-$100 per hour
• Credit Card Processing Fees: 3-6% of the total
• Yearly Taxes: $3000 or more
• Computer Costs: $4000
• Storage Costs: Hard drives for backups
• Printing Costs: Paper, ink, printers

These expenses illustrate the significant investment a photographer makes to provide high-quality services and products.

The Misconception of "Basement Pricing"

Many clients see amateur photographers or those with only a cellphone offering low prices and assume that all photographers should charge similarly. However, this overlooks the substantial costs and investments professionals incur to ensure they deliver the best quality. When a client haggles over a price package, they often fail to realize that this package barely covers the business expenses, let alone provides a sustainable profit.

The Value of Professionalism

Think about other professionals—physicians, attorneys, mechanics, hairdressers, florists, lawn maintenance services. Do you negotiate with them or shop around for garage deals? Typically, no. You expect to pay their fees because you trust in their expertise and the quality of their work.

Why Professional Photographers Don't Give Clients Full Rights to a Photograph

In the world of professional photography, the question often arises: why don't photographers grant clients full rights to the photographs? 

The answer lies in the fundamental principles of copyright, the nature of the photographer's business, and the value of their creative work. Here are some key reasons:

1. Preserving Intellectual Property

Photographers, like other artists, create intellectual property when they capture an image. By law, the copyright to the photograph belongs to the photographer from the moment the shutter clicks. This copyright grants the photographer exclusive rights to reproduce, distribute, and display the image. These rights are the cornerstone of a photographer’s business, allowing them to control how their work is used and to protect their creative investment.

2. Protecting Revenue Streams

Photographers make a living by licensing the use of their images, not by giving them away. Licensing allows clients to use the images for specific purposes while the photographer retains the right to use the images in other ways, potentially creating additional revenue streams. Granting full rights to a client would eliminate the possibility of future earnings from those images, severely impacting the photographer's ability to sustain their business.

3. Maintaining Creative Control

When photographers retain the rights to their images, they can ensure that their work is used in a way that aligns with their brand and creative vision. Full rights could lead to the images being altered or used in contexts that could damage the photographer's reputation. By controlling the use of their work, photographers can maintain the integrity and quality of their portfolio.

4. Ensuring Proper Attribution

Retaining copyright ensures that photographers receive proper credit for their work. Attribution is not only a matter of professional pride but also a critical marketing tool. When images are used and credited correctly, they serve as a form of advertising, potentially attracting new clients and opportunities.

5. Legal and Ethical Considerations

Professional photographers often have to navigate complex legal and ethical landscapes. Granting full rights can sometimes lead to unforeseen legal complications, especially if the images are used inappropriately or in contexts that could lead to disputes. By retaining control, photographers can better manage these risks.

Conclusion

Professional photographers invest significantly in their craft, from equipment and software to continued education and business expenses. The packages they offer are not just about taking photos but about providing a high-quality, skillful service that reflects years of investment and dedication. It's essential to recognize and respect this when considering the cost of professional photography services.

While it might seem more straightforward for clients to receive full rights to the photographs they commission, doing so would undermine the photographer's business model, creative control, and legal protections. Instead, licensing agreements are designed to balance the needs of the client with the rights of the photographer, ensuring that both parties benefit from the transaction. This approach not only supports the sustainability of the photography industry but also preserves the integrity and value of the creative work.

How Do You Select Art for Your Professional Space?

Author: Laura Dusek

Selecting art for your professional space is more than just a decorative choice; it’s an opportunity to enhance your environment, reflect your brand, and inspire those who work and visit there. Here’s how to do it thoughtfully and effectively, with expert insights from Photo Art by Laura, your go-to freelance photography service.

1. Reflect Your Brand Identity

Your professional space should communicate who you are. Are you a tech startup that thrives on innovation, or a law firm exuding tradition and trust? The art you choose should echo your brand’s core values and ethos.

Tip from Laura: Select pieces that use your brand’s color palette or that convey the energy and tone you want to project. Abstract art might be perfect for a creative agency, while classic landscapes could suit a financial institution or the like.

2. Consider Your Audience

Who will see this art? Employees, clients, or both? Art can create a welcoming and engaging atmosphere, so think about the message you want to send to your audience.

Tip from Laura: In client-facing areas, choose pieces that evoke calm and professionalism. In employee areas, you might opt for more dynamic or inspiring works to boost creativity and morale.

3. Size and Placement Matters

The size of the artwork should complement the space. A small piece on a large wall can feel lost, while an oversized piece in a tiny office can be overwhelming.

Tip from Laura: Measure your wall space before purchasing. For large open areas, consider a series of smaller pieces grouped together for a cohesive look. We offer a wide range of services to help you choose the perfect piece or series of pieces.

4. Support Local Artists

Choosing local artists not only supports your community but also adds a unique touch to your space. It can also be a great conversation starter and show your commitment to local culture and talent.

Tip from Laura: Visit local galleries, art fairs, or online platforms that feature local artists. This approach often offers more affordable and customizable options. Or just contact us to have us come into your space to assist you in selecting customizable options for your professional space. We offer a Space Audit Service to guide you through this process.

5. Think Long-Term

Trends come and go, but your art investment should be timeless. Choose pieces that you love and that can grow with your company. Art should enhance your space for years to come. Think of art like a classic business suit or black dress—they are timeless.

Tip from Laura: Opt for classic styles or versatile pieces that can fit different decor themes as your space evolves. How many of you can pick out carpet that was installed in the early '70s from a mile away?

6. Balance Aesthetics and Functionality

While aesthetics are crucial, don’t forget the functionality of your space. Art should enhance the environment, not hinder it. For instance, in a conference room, avoid overly distracting pieces that could divert attention during meetings. These pieces should inspire the viewer but stay true to the company's brand.

Tip from Laura: Consider the lighting and furniture in the room to ensure the art integrates well without clashing with other elements.

7. Personal Connection

Choose art that resonates with you personally. Your connection to the piece can translate into a more genuine and engaging atmosphere.

Tip from Laura: Look for art that tells a story or evokes a particular feeling or memory. This personal touch can make your space feel more authentic and inviting. Consider employing our freelance service to have a custom-commissioned piece created. Also, consider that you are in this space for 8-12 hours per day. 

8. Budget Wisely

Art can be a significant investment, but it doesn’t have to break the bank. Set a budget and explore various options, from canvas to acrylics, within your price range. Remember, quality over quantity is key.

Tip from Laura: High-end pieces are an investment but worth it. What is your budget? We are happy to help you with the entire process. This shows you care about your brand and the quality of your product, building your clients' trust. This blend can create a sophisticated look without overspending.

9. Rotate Artworks

To keep your space feeling fresh, consider rotating your artworks periodically. This not only keeps the environment dynamic but also allows you to showcase different pieces over time.

Tip from Laura: Establish a rotating schedule that aligns with seasons, company milestones, or events. This approach keeps the decor interesting and relevant. We can establish a subscription with you to keep your art fresh.

10. Consult with Professionals

If you’re unsure about your choices, don’t hesitate to consult with art professionals. Interior designers, art consultants, and gallery curators can provide expert advice tailored to your needs and preferences.

Tip from Laura: Professional guidance can help you make informed decisions and discover artworks you might not have considered otherwise. We are certified interior decorators and can help you with this.

Conclusion

Selecting art for your professional space is a journey of creativity, reflection, and strategic thinking. By considering your brand, audience, space, and personal tastes, you can create an environment that is not only visually appealing but also inspiring and functional. Take the time to choose thoughtfully, and your professional space will reflect the best of who you are.

For personalized consultations and to explore stunning art pieces tailored to your professional space, reach out to Photo Art by Laura. With Laura's expertise, your space will transform into a masterpiece.

Happy decorating!

The True Value of Quality: Why We Pay More for Better Experiences and Services

 "The Price of Perfection: Why Quality Trumps Bargains in Sports, Luxury, and Professional Services"

Written by: Laura Dusek

The True Value of Quality: Why We Pay More for Better Experiences and Services

In today’s consumer landscape, the price tag isn’t always the defining factor for making a purchase. While bargains can be tempting, many people prioritize quality and experience over cost savings. This preference can be seen in various aspects of life, from entertainment to professional services. Let’s delve into why people often choose quality over the bargain and how this applies to different fields, including sports and photography.

The High Cost of Premium Experiences

A prime example of people opting for quality over cost is the price of attending high-profile sports events. For instance, the highest ticket price for an NBA game between the Boston Celtics and the Dallas Mavericks reached nearly $30,000 per person. This staggering amount is not just for the game itself but for the entire experience that comes with it – premium seating, exclusive access, and a memorable event that goes beyond just watching the game.

Such prices reflect the value placed on unique experiences and the willingness of fans to pay a premium for moments that are rare and special. This phenomenon isn’t limited to sports; it spans across various sectors where the quality of the experience is paramount.

Luxury Goods and Exclusive Services

In the world of luxury goods, customers often pay significantly more for products from brands like Rolex, Chanel, or Ferrari. The higher prices are justified by superior craftsmanship, exclusive designs, and the prestige associated with owning such items. Consumers who purchase luxury goods are not just buying a product; they are buying into a brand’s legacy, its promise of quality, and the status it confers.

The Value of Professional Services

This principle extends to professional services, where the expertise and reputation of the service provider are crucial. Take, for example, the work of a professional freelance photographer like Photo Art by Laura or Laura’s Freelance Photography Services. Hiring a high-quality photographer often comes with a higher price tag, but the investment is worthwhile for several reasons:

1. Expertise and Skill: Professional photographers have years of experience and training, which allows them to capture moments with precision and creativity. Their expertise ensures that the final product is of exceptional quality.

2. High-Quality Equipment: Professionals invest in the best equipment, which can be expensive. This investment enables them to produce high-resolution images with perfect lighting, color balance, and composition.

3. Personalized Service: A professional photographer offers a personalized approach, taking the time to understand the client’s vision and needs. This level of service ensures that the results are tailored to the client’s preferences and expectations.

4. Post-Production Excellence: The work doesn’t end with the shoot. Professional photographers spend significant time in post-production, editing and enhancing photos to achieve the desired effect. This meticulous attention to detail is something that lower-cost services might not provide.

Why Quality Matters

The choice to prioritize quality over bargains often boils down to the value placed on the overall experience and the long-term benefits. High-quality products and services tend to be more durable, reliable, and satisfying. They offer peace of mind and a sense of fulfillment that cheaper alternatives cannot match.

Conclusion

While bargain hunting can be rewarding, it’s clear that in many areas, people are willing to pay a premium for quality. Whether it’s for an unforgettable sports event, a luxury item, or professional services like those offered by Photo Art by Laura, the investment in quality often proves to be a wise decision. It’s about valuing the experience, the craftsmanship, and the expertise that come with a higher price tag, ultimately leading to greater satisfaction and lasting memories.

www.photoartbylaura.com

www.laurasfreelancephotos.com

What is the Difference between a Traditional Photographer and a Freelance?

 

written by: Laura Dusek

The Unique World of Freelance Photography: How It Stands Apart from Traditional Photography

Photography is a diverse and dynamic field, offering a wide array of career paths. Among these, the roles of freelance photographers and traditional photographers are often compared. While both professionals share a passion for capturing moments and telling stories through their lenses, their approaches and daily routines can differ significantly. Let me explain a bit.  What sets freelance photographers apart from their traditional counterparts. 

Flexibility and Independence

One of the most defining characteristics of a freelance photographer is the level of flexibility and independence they enjoy. Unlike traditional photographers who might work for a studio or a media company with set hours and assignments, freelance photographers have the freedom to choose their projects and set their schedules. This autonomy allows them to pursue a wide range of photography genres, from Landscapes to family portraits and commercial travel photography. 

Diverse Client Base

As a Freelance photographer, I often work with a more diverse client base compared to traditional photographers who may have a steady stream of clients through their employer. Freelancers must constantly market themselves, network, and seek out new clients. This aspect of freelancing can be both challenging and rewarding, as it allows photographers to build a broad portfolio and develop versatile skills.

Self-Management and Business Skills

Running a freelance photography business requires more than just technical skill with a camera. Freelance photographers must also manage all aspects of their business, including marketing, client communication, scheduling, budgeting, and sometimes even accounting. This self-management aspect means that freelance photographers need to possess strong business acumen in addition to their creative talents.

Creative Freedom

As a Freelance photographer, I  often enjoy greater creative freedom in my work. While traditional photographers might have to adhere to the style and guidelines set by their employer, this is where my artistic eye really shines,  as a freelancer I  have the liberty to explore my own artistic visions and experiment with new techniques. This freedom can lead to more innovative and personalized work, which can be highly appealing to clients looking for unique and customized photography services.

Adapting to Varied Environments

Freelance photographers must be adaptable and versatile, ready to shoot in a variety of locations and conditions. They might find themselves working in a client's home one day and a bustling city street the next. This constant change of scenery can be exciting and inspiring, pushing freelancers to continuously hone their skills and think on their feet. 

Networking and Building Relationships

Networking is a crucial part of my profession. Building and maintaining relationships with clients, other photographers, and industry professionals can lead to more job opportunities and collaborations. Unlike traditional photographers who may have a stable flow of work through their employer, freelancers must actively seek out and cultivate these connections to sustain and grow their business.

Personal Branding

Freelance photographers must establish a strong personal brand to stand out in a competitive market. This involves creating a distinct style, maintaining an engaging online presence through a website and social media, and consistently delivering high-quality work that reflects their unique perspective. Traditional photographers may rely more on the reputation of their employer or studio, but freelancers must build and promote their brand independently.

Conclusion

The world of freelance photography offers a unique blend of challenges and opportunities that set it apart from traditional photography roles. Freelance photographers enjoy greater flexibility, creative freedom, and the chance to work with a diverse array of clients. However, they also face the demands of running their own business and constantly seeking out new opportunities. For those who thrive on independence and variety, freelance photography can be an incredibly rewarding career path that allows for personal growth and artistic expression.

Exploring the Oregon Coast Part II: A Photographer's Journey with Laura Photography

written by: Laura Dusek, Freelance Landscape Photographer

Well, I have to say that my experience traveling along the Oregon Coast was nothing short of a wonderful, enlightening, and a profound learning experience all rolled into one. From the moment I turned the key to start the engine of my photo mobile, I knew this journey would be special. I promised to share some of the hidden gems of my trip, and here they are!

Starting the Adventure: The Park Pass and a Goonies Doubloon

The first stop on my adventure was to purchase a Park Pass. To my delight, I received a Goonies Doubloon – way cool! If you’re old enough to know, then you know. This little piece of nostalgia set the tone for the rest of my trip.

Camping at Warrenton, Oregon KOA

I camped at the Warrenton, Oregon KOA, which was a fantastic experience. The staff were incredibly helpful, providing information on the best spots to explore. Our first adventure was a stroll along the Warrenton Waterfront Trail, a path once traveled by Lewis & Clark. We were lucky enough to spot American White Pelicans, a first for me. The lesson learned? Even though the walk was long, next time, I'll bring the heavy lens – it’s worth it for shots like these.

Discovering Fort Stevens

Fort Stevens was a real treat for two reasons: it was conveniently located across from my campsite and I finally captured a photo of the Peter Iredale shipwreck, a shot that has been on my bucket list. The beaches of Oregon are distinct from those in Washington State, or perhaps it was just my photographer’s perspective. Viewing the sunsets with the eyes of a photographer, rather than a tourist, was a treasure in itself. I had the chance to chat with some wonderful people while waiting for the perfect moment to capture the sunset.

Sunrise at Hug Point 

the image above (c) copyright protected

The following day, I traveled up the coast along Highway 101 to Hug Point. Determined to catch the first light of the day, I arrived at sunrise. The colors and textures of the coast and beach were breathtaking, and I almost had the entire beach to myself. However, I forgot to check the tide table, which is crucial at Hug Point due to the rising tide. This turned out to be more of a scouting trip, but it was valuable nonetheless.

Exploring More Hidden Gems

Throughout the day, we continued our journey along Highway 101, stopping at various vantage points to explore and get our bearings. We visited Arcadia Park, Seaside, Ecola State Park, Cannon Beach, and even made it as far as Thor’s Well. Despite all the places we visited, there is still so much left to see – a strong reason to return.

Capturing Memories and Learning

Reflecting on my trip, I realize how much I learned and how many wonderful memories I captured through my lens. Each location had its own unique charm and presented different photographic opportunities. From the serene beaches to the historical landmarks, the Oregon Coast is truly a treasure trove for any photographer.

Join Me on My Journey

I invite you to watch the videos and get a sense of my excitement and passion for capturing the beauty of the Oregon Coast. Subscribe to my YouTube ChanneYouTube Channel for more behind-the-scenes looks at my photography adventures and follow me on Instagram to see the stunning shots from this trip.

Exploring the Oregon Coast was an unforgettable journey, and I can't wait to return and discover even more hidden gems. Whether you’re a fellow photographer or just someone who loves beautiful landscapes, I hope my experiences inspire you to embark on your own adventure along the Oregon Coast.

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Enhance your visit by checking out these amazing spots:

• Fort Stevens State Park
• Hug Point State Recreation Site
• Ecola State Park
• Cannon Beach
• Thor’s Well

Embrace the journey, capture the moments, and let the Oregon Coast inspire your next photographic adventure!

"Capturing Coastal Majesty: A Journey Through the Oregon Coast - Episode 8"

written by: Laura Dusek -

 Blogger & Freelance Photographer

On the Road with Laura & Photo Art by Laura Photography: Our journey through the Oregon Coast was a unique blend of adventure and serenity. We kicked off with a memorable camping night at Washington State Park – Millersylvania, after a scenic five-hour drive from Spokane. The landscape was a vibrant painting, with the spring farm hues dancing under the clear blue skies and fluffy white clouds.

Despite some technical hiccups with the GoPro, which failed to capture certain moments like passing through Moses Lake and my mention of the possibility of glimpsing the Aurora Borealis during Sun flares when they happen, our video still offers breathtaking glimpses into our excursion. Don't miss out on the awe-inspiring photographs and video footage awaiting you.

As we continued our journey, a brief stop in Ellensburg for snacks revealed the need to enhance our recording setup in the future for better front-facing views. Though we encountered snowfall on Snoqualmie Pass in May, the lack of safe stopping points prevented us from sharing this natural spectacle directly.

 

Upon reaching our destination at Millersylvania State Park, I navigated the campsite terrain, encountering unexpected challenges like closed facilities and nighttime walks to the restroom. However, armed with determination and the promise of capturing sunrise shots, I persisted. This journey was not without its hurdles, but it was these very challenges that made it all the more rewarding. Check out the video [link] to get a deeper understanding of this article. We've also addressed equipment issues, opting for a taller, sturdier stand for future recordings. Hey, we are close to getting 50 subscribers. When we get there, I can record LIVE on YouTube. Could you help a gal out? The current count is 38.

Back at the campsite, a minor setback with the inverter was resolved with the unexpected help of loved ones, reinforcing the importance of community and resourcefulness in outdoor adventures. A brief visit from family provided warmth and comfort amidst the chilly conditions. Thank you, Faith, for the coffee. This experience reminded me of the value of community in our journeys, and I'm grateful for the support I have. 

After resolving the technical issue (it's handy to have a toolbox with you and a husband who can walk you through electrical problems), I pressed on with my journey, relieved that no further disruptions were encountered. Departing for Astoria the following morning, I eagerly anticipated the next chapter of our adventure, just over a two-hour drive away. 

Get ready for the next chapter of our adventure in Episode 9, Chapter 2. We're about to uncover more hidden gems and share more breathtaking moments with you